We help more customers find you.
Most small businesses grow by word of mouth and leave the whole thing to chance. It is the cheapest work you will ever win, and almost nobody manages it on purpose — because it has never been clear what any of it is worth. That is the part we put numbers on. Then we automate it, so it keeps happening whether or not anyone has a spare ten minutes.
Where your customers actually come from.
Ask most owners where the work comes from and you get a confident answer that turns out to be half right. The jobs people remember are rarely the jobs that paid best.
Then there is the question underneath it: is your word of mouth growing or shrinking? Every customer who is happy enough to mention you reaches a few people. If each round reaches more than the last, it builds on itself and keeps going without you. If each round reaches fewer, it is fading — and no amount of effort at the front door fixes that.
Each dot is a person who hears about you. On the left, every round reaches fewer people than the one before, and it runs out. On the right, every round reaches more, and it carries itself.
We go through what you already record: who called, when, what they bought, whether they came back. Out of that comes which sources are really feeding you, which ones only feel busy, and which way the whole thing is trending.
What a recommendation is worth, and what to pay for one.
When a customer sends somebody your way, most businesses thank them with something. Money off their next job, a gift card, a discount for the pair of them. That is a referral reward, and nearly every one is a guess — fifty dollars, or ten percent, because it sounded about right at the time.
Set that reward too low and nobody bothers mentioning you. It is not worth the favour. Set it too high and the reward eats more than the new work brings in. You are still winning customers; you are just paying more for each one than they earn you.
In between is the amount that leaves you the most, and it is not a matter of taste. It comes out of three things. What a customer is worth across the years they stay. How often your kind of work comes up in conversation at all. And how many people one customer can realistically reach.
Every business has this shape. Where the peak sits — the reward that leaves you the most — depends on your margins, how long customers stay, and how often anyone has reason to mention you.
We work that number out from your own figures and set the offer to it. Then it goes out at the moment it is most likely to land, which is usually sooner after the job than most people ask.
One unhappy customer costs you more than that job.
A bad experience does not just lose you the person it happened to.
The people around them hear about it. They do not cross you off the list — they simply decide you are worth it at a discount. So the next quote in that neighbourhood is harder to win, and thinner when you win it. Complaints also travel further and faster than praise does, which is why one bad week can outweigh a good year.
The people closest to an unhappy customer rarely refuse to buy. They just want a lower price before they will.
We watch for it in what you already have: the regular who quietly stopped booking, the job that needed a second visit, the review that went up last week. You hear about it while it is still one conversation, not a pattern.
Being seen — in more places, and the right ones.
Most of finding customers is simply being in front of people where they already are. Social pages, local listings, map results, review sites, the directory your trade still uses, and the customers already telling people about you. Each one on its own is small. Together they are how somebody who has never heard of you ends up calling.
There is a trap in it. If you and the business down the road are on the same local page and in the same directory, you are taking turns in front of the same faces. Both of you pay to reach somebody who has already heard from both of you.
The people you are not reaching are not hiding. They are simply somewhere nobody in your trade has bothered to look.
Each circle is the group of people one business is reaching. Where the circles sit on top of each other, both businesses are paying to reach the same person twice.
We get you into those places and keep you there: profiles current, posts going out on a schedule, review requests after the right jobs, your details the same everywhere. Then we map where your customers actually came from against where you are spending, and show you the gaps.
And then it runs without you.
A plan you have to remember is a plan that stops in your busiest month. That is not a discipline problem. It is what happens to anything that needs a spare ten minutes on a Friday.
So the whole thing gets built to run on its own. The ask goes out at the right moment. The offer is the size the numbers say it should be. The follow-up happens whether or not anybody thought about it. The warning about a customer going quiet arrives while you can still do something about it.
Once a month you get a single page: where the work came from, what it cost you to get, and what is worth doing more of.
You know your customers. We do the arithmetic underneath.
None of this is a view on how you ought to sell. You have been talking to these people for years and we have not met them. Whether a referral offer suits your trade at all, what your regulars would find insulting, when it is right to ask — that is yours, and we would not pretend to know it.
What we bring is the part that is hard to do by eye. What a recommendation is actually worth to you. What an offer should cost before it stops paying for itself. Which customer is drifting. And the software that keeps all of it running once you have decided.
Where do your customers actually come from?
Most owners have a strong hunch and no way to check it. That is usually answerable from records you already keep, and it is a good first question to bring us.
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